Wedding Videography OR Content Creation

It seems to be the big question whilst wedding planning…

Should I hire a wedding videographer OR a wedding content creator?

In this blog I’ll share my own personal experience from hiring a wedding content creator as well as my top tips for considering both a videographer AND content creator!

But as a bonus, if you get to the end and feel like you’d a videographer AND a content creator then I share a special discount offer!

If you’re new here, I’m Charlene and I started ‘Love Gets Sweeter’ way back in 2010 after some time in the Film and TV industry. When I film a wedding, I’m not just pointing a camera. I’m fully invested in capturing as much of your day as possible knowing I’m capturing a big chapter in someone’s life, the joining of families, the laughter, the tears, the tiny glances that mean everything.

I’ve been doing this since 2010, and every time, I carry the same quiet hope and knowing: that one day you’ll press play with someone who wasn’t at your wedding and be able to share that feeling of your wedding day all over again!

Wedding Videographer or Content Creator? Here’s Why Your Wedding Deserves More Than Just Clips.

When I arrive at a wedding, I’m not thinking about reels or trending audio.
I’m thinking about the moments I can anticipate that, moments you may not even see on the day. Not always the typical moments like when your dad first sees you in your dress or the first look during the ceremony. It may be the way you squeeze your partner’s hand during your vows, or how your guests laugh when your usual chilled Grandma hits the dancefloor!

I’ve been filming weddings since 2010, and that excited feeling of anticipation never fades. the honour of preserving a day you’ll look back on for decades, not days.

There’s a lot of buzz right now around wedding “content creators.” And yes, behind-the-scenes snippets can be brilliant fun. But I know from experience that your wedding memories deserve more than disappearing stories or quick reaction clips.

A wedding film captures emotion, voices, movement and meaning in a way social content simply can’t.

Years from now you won’t scroll a reel… You’ll press play, sit together on the sofa with your children or grandchildren and feel your wedding day all over again.

That’s why I do this. That’s why I LOVE doing this.

I don’t turn up to create viral content or plan how to direct your day. I’m there to quietly document your story with intention, care and craft. My role on your wedding day isn’t to intrude or follow you with a phone, it’s to listen for the moments nobody else hears, and film the things everyone else misses.

Content creation can be a lovely add-on, and I do offer teaming up with someone trusted that enhances what I’m already filming.

Should it ever be an either/or decision…?

So, Wedding Content Creator AND/OR Wedding Videographer?

I get it…I imagine you think having a wedding videographer is having someone rock up with a huge camera (like the one I’m holding above) and it taking over the day?

If you’re nervous about being filmed, the idea of a huge camera following you round would be enough to not entertain the idea of having a wedding videographer at all.

But…you love the idea of being able to watch bits back from the day and so the new (ish) trend of wedding content creation could be the one for you.

After all, most just use their phones…it’s like having another guest there but someone dedicated to capturing all the best  bits.

Big Video Cameras or Small Video Phones…?

Well what if I told you that HUGE cameras I started with from way back in 2010-2013 (pictured above) aren’t the norm now?Modern cameras allow us to capture professional 4K/8K video in a smaller packages with professional results?

I get the curiosity to compare and contrast both a wedding videographer and content creator though.

Can you get away with just one? Is the lower entry cost of a content creator cutting costs or cutting corners?

Do you really need both? Could both work together?

I was so curious about the idea I actually hired a wedding content creator myself to capture ‘Behind The Scenes’ for me as a videographer at a recent wedding!

Let’s start with two examples of highlights videos captured from the same wedding. Same moments, same venue and details but a different style of filming and different equipment. One is from the Content Creator and then the Wedding Video edited by myself…

Wedding Videographer – A Highlights Video

Wedding Content – A Highlights Reel

How The Wedding ‘Content’ Idea Came To My Attention…

Late last year I had this bold idea to have someone follow me around at a wedding, capturing some ‘behind the scenes’ content for my social media.

It was becoming a lot to try and capture my own content whilst ensuring I captured the very best moment for my couples too, so why not outsource?

I had the usual worries, like being ‘camera aware’ and worrying about what she was capturing, as well as whether it would be quite obtrusive on the day with having 2 videographers and 2 photographers already.

But another thing that came up for me was whether it was the shine off the couples wedding video seeing moments shared on socials before the finished Highlights video from me.

Would Having A Content Creator Take Away From A Professional Wedding Video?

Would a wedding Content Creator sharing the ‘first look’ or emotional moments of the day ruin anything I captured and shared after…?

My main concern being a professional wedding videographer was whether the initial impact of seeing your wedding video for the first time would be diluted seeing lots of phone footage before.

Those moments that years of experience have taught me to be patient and capture discreetly, key features in a wedding highlights film, are moments that everyone can’t wait to see back.

Would those moments be as exciting if you’ve seen them before, just at a different angle and with a different camera…?

My Personal Experience Working With A Wedding Content Creator

Fast forward a few months and after a lot of research and chatting with numerous wedding content creators around the UK, I booked the lovely Bonita Content Creator for half a day for a wedding reception at Ashfield House in Lancashire.

On the day, she was friendly and attentive. Chatty yet discreet. And aware of when I was working and where she’d be best placed, not only to avoid being in the professional photo and video but to ensure she was getting great moments too.

Not only was the experience on the day wonderful, but the very next day I had my very own collection of ‘Behind The Scenes’ reels for my social media AND a folder full of video clips, should I wish to create my own content. It was great she created one for me already because the overwhelm was REAL seeing a folder full of hundreds of clips…even as a professional editor I, I didn’t know where to start!

Despite the content overwhelm, I can hand on heart say that it exceeded my expectations.

Bonita understood my initial worries and created great content that really showed off what I’d hoped she’d capture, moments of me being me and helping everyone feel relaxed and happy about being filmed.

Can Content Creators and Wedding Videographers Work Together?

We chatted on the day about the differences in professional wedding videography and content creators, but also what things are important to us on the day to ensure it works together well.

Things like being discreet, friendly and working around each other on a fast paced wedding day or event. How it makes a difference taking the time to understand what’s important to the couple so both the video AND the content is a reflection of their day and what’s important to them.

A lot of my couples say how they love getting drip feeds and sneak peeks of their wedding videos over the following months so how nice would it be to add to that with some little bits of phone footage?

A little teaser whilst you wait for your wedding video if you will!

Your wedding day is one of the most magical days with moments galore.

While hiring me as a professional wedding videographer is a great choice (obviously ha), pairing my expertise with a wedding content creator can elevate your wedding experience, giving you some mini clips to share.

I’ve created a quick list to help you consider having BOTH a wedding videographer and content creator…

Top 5 Reasons why couples should consider having both a videographer and content creator

1. **Comprehensive Coverage**

A professional wedding videographer specialises in capturing the essence of your day through experience, professional video and audio equipment and storytelling.

I’ll skillfully document the highlights, from exchanging your wedding vows to the first dance, ensuring every moment is anticipated and captured in 4k professional video.

On the other hand, a wedding content creator adds a unique perspective, focusing on creating snippets of visual content solely for social media platforms. Their expertise lies in crafting short videos that perfectly show off the fun atmosphere of your wedding day. Whereas a wedding videographer can gift you something that goes beyond a social media post, something more of a family heirloom to pass down the generations.

Together, they provide comprehensive coverage from different angles, ensuring no precious moment goes unnoticed.

Both take the pressure off you and your guests to try and capture those moments for you, so you can all relax and enjoy the day!

2. **Diverse Content**

In today’s digital age, sharing your wedding experience with friends and family extends beyond traditional photo albums and long form videos.

Couples want diverse content that they can share across various platforms, from Instagram stories to YouTube channels.

While a wedding videographer creates a beautifully edited film that tells the story of your day that takes weeks to craft, a content creator produces bite-sized content optimised for social media sharing within 24/48hrs.

This can include teaser videos, highlight reels, and even captivating phone images that you can instantly share with everyone online, the very next day!

It’s also worth considering if your wedding videographer can offer this too. I share a sneak peek on socials within a week of the wedding, a moment I know that will bring back all the feels and get you excited for what’s to come.

3. **Memorable Keepsakes**

Your wedding video/film is a timeless keepsake that allows you to relive all the special moments from your day. Some may even record the ceremony and speeches in full, something you may not realise is that important until after the day (and it’s all people can talk about!).

Your wedding film isn’t just video, it’s a keepsake. It’s the one thing that lets you feel your day again. Most couples don’t realise how priceless that is until after the day… when it becomes the thing everyone talks about.

Content creation has its place too! Those fun, fast clips become an easily shareable digital scrapbook. Great for reliving the buzz, showing friends, and posting memories.

But here’s the difference (and the bit most couples don’t know):

Unlike Content Creators, I’m not here to hand you a folder of hundreds of clips you’ll likely never sit and go through.
I’m a former Film & TV editor so my skill lies in shaping all that raw footage into something you’ll actually watch.

A beautiful wedding film isn’t made by shooting more, it’s made in the edit.

Because yes, you might once flick through a folder of clips and pick a few favourites out…

But you’ll return to your wedding film.
You’ll sit with future children and press play.
You’ll watch your speeches again on anniversaries.
You’ll hear voices you may one day miss.

It’s so much easier to enjoy when someone puts that thought into how you’ll go on to enjoy your wedding video.

So whether you’re scrolling fun Instagram snippets or settling in to rewatch your full wedding film, both have a role…

but one is your legacy, and that’s what I’m here to create.

4. **Take the pressure off you and your guests**

Everyone says it…the day goes so fast!

So the very next day it’s hard not to feel desperate to see what (if anything) your guests captured for you to enjoy and help you relive the best day ever.

This is where a Content Creator can help with that instant desire to relive as much as possible the very next day.

They’re able to capture short and easily digestible pieces of video throughout the day, without the pressure of being a guest and trying to enjoy the day too. They’re there for you and you only!

Yes it’s mobile phone footage but it’s more professionally captured allowing you and your guests to completely enjoy the day.

AND without the need to pester them the next day to see all the bits you missed!

Photo credit: EmBee Photography

5. **Collaborative Creativity**

By hiring both a professional wedding videographer and a content creator, couples benefit from the collaborative creativity of two skilled professionals.

They bring unique perspectives and expertise to the table, working together to capture every detail and emotion of your wedding day in a different way.

Myself and Bonita understand the different roles these videos will play, not only in how it’s captured but how you’ll go on to enjoy the footage after your wedding.

A professional wedding video takes time and care to create and content is meant to be fast paced and easily digested. As I’d hate to rush your beautiful wedding videos, this could be just the thing needed to help ease the wedding blues in the days that follow. Or consider chatting to me about social media ‘sneak peeks’ and if that could be the thing you need…

Time To Consider Both A Wedding Video and Wedding Reels?

So maybe after reading this you don’t want to compromise and would love to consider the value of preserving your wedding memories through the lens of both a professional wedding videographer AND a content creator?

This is where our special collaboration comes in! As a Love Gets Sweeter couple, you get 10% off Bonita’s half or full day content creation package. And as a little bonus, all travel will be included too!

Dates are limited for each calendar year so please get in touch to check if your wedding date is available.

Head over to Bonita’s Instagram to get a feel of her style of work and see if she’s the wedding supplier you HAVE to book for your day!

Maybe You Don’t Have To Choose Between The Two…

You’ve read this far because you care about your wedding day memories. And that already tells me something about you…you don’t just want content of your day…

You want to feel it again.

If you’re curious about how your story could look on film, I’d love to show you.

Watch a real wedding film here (link to portfolio or a favourite film)
Send me a message — even if you’re unsure whether videography is right for you
Book a relaxed ‘no pressure to book’ chat to see if we’re a good fit

There’s no pressure, no scripts at any point of this experience. Just a chance to imagine your wedding day on screen without being lost to the algorithm.

And if social snippets or behind-the-scenes clips matter to you too?
We can absolutely weave that in as an add-on, whether that be ‘sneak peek’ moments on your socials or bringing on a Content Creator just for that! Just like the emotional clip above (that went a bit viral on TikTok!)

You don’t have to choose between storytelling and content — you can have both, beautifully.

Your memories deserve someone who understands that.

I’d love to help you relive you wedding day!

Charlene x